VIP: Business Marketing Messaging - Automations Overview

Explore effective business marketing messaging strategies and discover how to streamline your approach with automation tools.

Written By Gideon O'Daniel (Administrator)

Updated at January 13th, 2026

 

Who is this Guide For?

  • All Users using Crexendo Business Marketing Messaging features that include Automations
  • Teams who want faster setup using Automation Templates

What You’ll Learn

  • What Automation Templates are and why they’re useful
  • Where to find templates and how to customize them
  • How common template types work (conditions + actions)
  • Best practices for testing, naming, and opt-out handling

Overview

Automation Templates are pre-built automations designed to help you launch common messaging workflows quickly. Templates typically include recommended conditions (the “when”) and actions (the “then”) that you can edit to match your process.

Automation Templates Overview_01.jpg

Where to Find Automation Templates

  1. Open the main menu.
  2. Go to Automations.
  3. Select Templates.

Before You Start

  • Contact Groups: Some templates add contacts to a group (e.g., Support or VIP). Ensure your target group(s) exist first.
  • Keyword matching: If your workflow relies on keywords, standardize spelling and promote keywords clearly to contacts.
  • Dedicated numbers: If you manage multiple business lines, consider using separate numbers for different automations (Support vs. Marketing).
 

Common Automation Template Types

Automation templates typically fall into a few repeatable patterns—keyword triggers, list/group management, forwarding, and opt-out handling. Below are detailed examples of common types, how they work, and how to customize them.

Customer Support (Keyword-to-Support Workflow)

Use this template to route inbound “help” requests into a support workflow. It can automatically recognize support-related messages, segment the sender, and reply with next steps.

Typical Conditions:

  • Inbound message received
  • Message contains one or more keywords (e.g., HELP, SUPPORT, ISSUE)
  • Optional: message received on a specific number or inbox
  • Optional: time/day window (after-hours routing)

Typical Actions:

  • Add contact to a Support group/list
  • Send an acknowledgement reply (e.g., “We received your request…”)
  • Optional: forward the inbound message to email/mobile for escalation

Customization tips: Include your expected response time in the auto-reply, and add a separate after-hours message using a date/time condition.

 

VIP Customer Campaign (Keyword Opt-In + Confirmation)

Use this template to let customers opt into a VIP list using a keyword. When the system receives the keyword, it automatically adds the sender to a VIP group and sends a confirmation message.

Typical Conditions:

  • Inbound message contains an opt-in keyword (e.g., VIP, DEALS, JOIN)
  • Optional: only trigger if the contact is not already in the VIP group
  • Optional: only allow opt-ins during a specific campaign window (date/time condition)

Typical Actions:

  • Add contact to a VIP group/list
  • Send a confirmation reply (e.g., “You’re subscribed… Reply STOP to opt out.”)
  • Optional: tag the contact or write a note (if your workflow includes CRM-style fields)

Best practice: Your confirmation message should include opt-out instructions to reduce complaints and build trust.

 

Customer Survey (Capture a Score + Route Follow-Up)

Use this template after an appointment, purchase, or support interaction. Customers reply with a score, and the automation responds accordingly.

Typical Conditions:

  • Inbound message matches a score pattern (commonly 1–5 or 0–10)
  • Optional: only if the customer is in a “Survey Sent” group/list
  • Optional: only within X days of the survey request

Typical Actions:

  • Send a thank-you message for positive scores
  • Send a recovery message for low scores (e.g., “We’re sorry—please tell us what happened…”)
  • Optional: add contact to a “Needs Follow-Up” group for a manager callback
  • Optional: forward low-score replies to email/mobile

Customization tip: Create separate automations for “high score” and “low score” so messaging and routing are clearer.

 

Automated Replies (Keyword FAQ / Instant Answers)

Use this template to automatically answer common questions when contacts text specific keywords. This is ideal for “always-on” information like hours, locations, pricing links, and appointment instructions.

Typical Conditions:

  • Inbound message contains a keyword (e.g., HOURS, ADDRESS, APPT, PRICING)
  • Optional: only from contacts who have opted in (or are in a specific group)
  • Optional: only when message is received on a specific number (to avoid cross-triggering)

Typical Actions:

  • Send an automated reply (the “answer”)
  • Optional: include a second message with next steps (e.g., “Reply 1 to book, Reply 2 for support”)
  • Optional: add contact to a group based on keyword interest (e.g., “Pricing Interest”)

Reminder: If you send links, avoid URL shorteners when possible—some carriers treat short links as high-risk.

 

Event RSVPs (Yes/No Responses + Attendee Grouping)

Use this template to manage RSVP responses for events, webinars, open houses, or internal staff meetings. Contacts reply with a keyword (e.g., YES/NO), and the system confirms and organizes attendees.

Typical Conditions:

  • Inbound reply contains RSVP keyword(s) such as YES, NO, MAYBE
  • Optional: only trigger for contacts in an “Invited” group/list
  • Optional: stop processing after a cut-off date/time

Typical Actions:

  • Add contact to an “Attending” group (YES) or “Not Attending” group (NO)
  • Send a confirmation reply and include event details (date/time/location)
  • Optional: send a reminder message closer to the event (separate automation or scheduled message)

Customization tip: After a YES response, ask a follow-up question (e.g., number of guests) using an additional automation.

 

Forward Replies to Mobile (On-Call / After-Hours Alerts)

Use this template to forward inbound replies that match your criteria to one or more mobile numbers. This is useful for on-call staff, urgent alerts, or scenarios where a team needs visibility outside the app.

Typical Conditions:

  • Inbound message received
  • Optional: message contains urgent keywords (e.g., URGENT, CALL, EMERGENCY)
  • Optional: after-hours only (date/time received condition)
  • Optional: only for messages received on a specific inbox/number

Typical Actions:

  • Forward the message to one or more mobile numbers
  • Optional: send an auto-reply to the sender (“We received your message…”)
  • Optional: add contact to a group like “After-Hours Requests”

Tip: Use time windows to reduce noise—forward only when your team truly needs it (like after-hours).

 

Customize Opt-Outs (Additional Unsubscribe Keywords)

Use this template to support additional opt-out keywords beyond your standard STOP keyword behavior. This can help align with internal processes (e.g., “UNSUBSCRIBE”, “CANCEL”, “REMOVE”) and ensure opt-outs are handled consistently.

Typical Conditions:

  • Inbound message contains opt-out words (e.g., UNSUBSCRIBE, CANCEL, REMOVE ME)
  • Optional: only for messages tied to a certain campaign/number

Typical Actions:

  • Unsubscribe the contact (opt them out)
  • Send an opt-out confirmation message (e.g., “You’re unsubscribed…”)
  • Optional: add contact to an internal “Do Not Contact” group/list for reporting

Compliance tip: Always confirm opt-outs and avoid sending further marketing after an opt-out.

 

Damaged Goods Refund (MMS to Email Workflow)

Use this template to streamline returns/claims. When a customer texts a photo (MMS), the automation forwards the media to an email inbox (e.g., returns@company.com) so your team can process the request quickly.

Typical Conditions:

  • Inbound message received with media attachment (MMS)
  • Optional: message contains a keyword like DAMAGE or RETURN
  • Optional: only from contacts in a “Recent Orders” group/list

Typical Actions:

  • Forward MMS (and message details) to a designated email address
  • Send a confirmation message to the customer (“Thanks—our team will review…”)
  • Optional: add contact to a “Claims Open” group/list

Customization tip: Pair this with a keyword auto-reply that asks for an order number or best contact email.

 

Forward Replies to Email (Shared Inbox / Ticketing Light)

Use this template to send inbound replies to an email address or distribution list. This is helpful for shared inbox coverage, basic ticketing, or compliance archiving.

Typical Conditions:

  • Inbound message received
  • Optional: only if message contains a keyword (e.g., BILLING, SUPPORT)
  • Optional: only during a time window (for example, after-hours)
  • Optional: only for messages received on a specific number/inbox

Typical Actions:

  • Forward the message details to one or more email addresses
  • Optional: send an acknowledgement reply to the sender
  • Optional: add the sender to a group/list (e.g., “Billing Requests”)

Customization tip: Use different forwarding rules for different departments by filtering on keywords.

 

Best Practices

  • Start with a template, then tailor it: review each condition and action so it aligns with your intended workflow.
  • Name clearly: include purpose + channel + time window (example: Support | HELP Keyword | After Hours).
  • Test before publishing: verify triggers, keywords, and routing using a known contact and phone number.
  • Keep keywords simple: short, memorable, and clearly promoted (avoid spaces and punctuation where possible).
  • Use guardrails: add conditions (number, time window, group membership) to prevent accidental triggers.
  • Respect opt-outs: ensure opt-out workflows are consistent and confirmed.

Troubleshooting

My automation isn’t triggering

  • Confirm the automation is enabled (if your system supports enable/disable states).
  • Verify keywords match exactly as configured (spelling and spacing).
  • Check that any required contact groups referenced by the template exist.
  • Review time/date conditions that may be preventing triggers.

Messages are forwarding too often

  • Add keyword conditions so only certain messages forward.
  • Restrict by time window (after-hours only).
  • Restrict by receiving number/inbox to avoid cross-triggering.

Contacts aren’t being added to the right group

  • Confirm the action references the correct group/list.
  • Ensure the group exists and is spelled correctly.
  • Test with a contact that is not already in that group (if your logic expects “not in group”).

FAQ

What’s the difference between a condition and an action?

A condition determines when an automation runs (for example: an inbound message contains a keyword). An action is what the automation does when conditions are met (for example: send a reply, add to a group, or forward a message).

Can I use multiple templates together?

Yes. Many teams use multiple automations to build a complete workflow (for example: VIP opt-in + FAQ replies + forwarding after-hours). Use guardrails (keywords, numbers, and time windows) to prevent overlap.


Need More Help?

If you need additional assistance, please contact Crexendo Support at 855-211-2255 or email us at support@crexendo.com — our team is happy to help!

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